IMM Cologne 2020

Last edition of the IMM Cologne was quite a busy one for the studio.

When comparing it to previous editions, it was insightful to see the evolution of trends and design directions from IMM 2019.

We were able to assess many of our designs with the environment which would be like that of a showroom or retail ambience.

This allows us to reflect on things that we have done well, on things that we must work on, and take inspiration on the many trends we picked up.