Shopping in times of COVID is not the same anymore.
In addition to various hygiene measures and distance regulations, protection against the pandemic also necessitates the wearing of protective masks in Georgia, thereby changing the shopping experience forever.
BoConcept reacts to this with a new concept.
Quarantine, social distancing and temporary closures have made BoConcept creative. The Danish brand has used the changes to reinvent its key service offerings. In addition to smart ways to digitally discover the collection, the company has developed ways to experience BoConcept’s comprehensive interior design advice from the comfort of your own home.
Video chat consultations are now part of the new service. Customers can now receive personal styling advice, ranging from the configuration of a sofa to the furnishing of an entire apartment, and which is made even more individual and tangible through specially designed mood boards and meaningful 3D visualisations.
“For BoConcept, furnishing advice has always been an essential part of our service,” explains Manuel Warmbier, Marketing Manager BoConcept DACH. “Whether this advice is given in one of our stores, at our customers’ homes, by phone or digitally, it doesn’t matter much. Our furnishing consultants adapt flexibly to the wishes of our customers.
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